Michelob Spa

Anheuser Busch | Michelob Spa Our challenge for the brand Michelob Michelob Ultra was one position away from the low-carb category and more a reward for an active life. They wanted to promote the study and product adoption by consumers in the form of life and conversation in an integrated campaign. Our Ultra Spa share markets took eight pm and incorporated into the objective of global experience with the spa Michelob as the hero. masseurs, personalTrainers and manicures offered free services, while people in a bar that offers free oxygen and Michelob Ultra Championship. An element photo-marketing led consumers to a spa where online healthy living tips and share their photos with friends could get. The program was a success among people with active lifestyles and the customer was with the Shift brand recall and sales data in each market offers.



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